--- title: "B2Chat | About Us — Our Story, Team & Values" url: "https://www.b2chat.io/en/about-us/" description: "Discover B2Chat's story, our founders, values, and culture. We transform conversations into growth, connecting businesses with their customers through agile and human technology." type: "page" published: "2026-04-13T16:39:58+00:00" modified: "2026-04-13T16:54:16+00:00" author: "Oscar Muñoz" language: "en_US" --- > Discover B2Chat's story, our founders, values, and culture. We transform conversations into growth, connecting businesses with their customers through agile and human technology. [Home](https://www.b2chat.io/) [About us](https://www.b2chat.io/en/about-us/) Our Purpose # **At B2Chat**, we transform conversations into growth, connecting businesses with their customers through agile and human technology. This is how we bring our **PURPOSE** to life ### What we do? We connect businesses and customers in one place, so every conversation is more agile, close and effective. ### How we do it? We combine agile technology and innovation with a human touch that makes every interaction count. ### Why we do it? Because we believe in the power of people and technology to transform experiences and generate growth for businesses. Founders ## We believe in the power of conversations to **drive growth** in every business. ![founder víctor saldarriaga](https://www.b2chat.io/wp-content/uploads/2026/04/founderv-ictor-saldarriaga.webp) ### Víctor Saldarriaga Co-Founder ![founder pamela richter](https://www.b2chat.io/wp-content/uploads/2026/04/founder-pamela-richter.webp) ### Pamela Richter Co-Founder ![founder jaime gutierrez](https://www.b2chat.io/wp-content/uploads/2026/04/founder-jaime-gutierrez.webp) ### Jaime Gutierrez Co-Found ![founder pedro jaramillo](https://www.b2chat.io/wp-content/uploads/2026/04/founder-pedro-jaramillo.webp) ### Pedro Jaramillo Co-Founder Milestones ## Our **Story** Milestones ### A vision that becomes reality From Medellín, four entrepreneurs —**Pamela Richter, Pedro Jaramillo, Víctor Saldarriaga and** **Jaime Gutiérrez** — united experience and passion to create a platform that would help businesses communicate better with their customers through channels like **WhatsApp and Facebook.** **B2Chat was born**, with its first clients in Colombia and a clear mission: to transform customer service with simple and powerful technology. Milestones ### B2Chat S.A.S. is established With the support of the **Sofía Pérez de Soto Foundation**, B2Chat becomes an independent company with regional growth, ready to scale its impact across the region. Milestones ### Regional growth With investment from **Globant Ventures** and strategic partners, we expanded the team, strengthened our product and reached more countries with a robust and reliable SaaS solution. Milestones ### Official Meta Partners We officially became a **Meta Business Solution** **Provider (BSP)** for the **WhatsApp Cloud API**, marking a milestone in our technological evolution. Milestones ### Continental reach **More than 500 companies in 19 countries use B2Chat** to centralize and enhance their instant messaging channels. Milestones ### B2Chat lands in Europe We began our expansion outside **Latin America with a strategic partnership in Spain**, opening the door to the European market. Milestones ### Continental reach We received the **SMB Growth Accelerator Award from Meta**, were selected as one of the Top 5 Scale-ups in Medellín by **Ruta N**, and obtained the **SOC 2** and **Great Place to Work** certifications, validating our commitment to security, culture and excellence. Milestones ### B2Chat connects more than 800 companies in 20 countries. And we keep growing with a firm purpose: to transform conversations into growth, connecting businesses with their customers through agile and human technology. Our values ## The way we do things **matters as much as what we do.** **At B2Chat** we believe that a great company is built from within. These values guide every decision, every product and every experience we create. Quality ### Excellence in every detail We are committed to doing things right, always. We take care of every detail to anticipate expectations and deliver solutions that truly generate value, both for our clients and for the businesses that trust us. Innovation ### We create solutions that generate value We constantly evolve. We explore new ideas, embrace change and transform creativity into practical solutions that allow us to stay one step ahead. Collaboration ### We work together to achieve more and grow as a team. We believe in the power of teamwork. We share ideas, combine talents and build collective results based on trust, respect and open communication. Candor ### We speak with honesty and respect to build trust. We promote clear, direct and empathetic conversations. Constant and constructive feedback allows us to grow, learn and strengthen relationships based on trust. Wellbeing ### Our people are the heart of everything we do We put people at the center. We foster an environment where wellbeing, development and personal and professional balance are the foundation for sustainable growth. Our Culture ## This is how **B2Chat** is lived At B2Chat we build a culture where people are the main characters. We believe in meaningful work, honest conversations and teams that grow together. Our culture is lived daily: in how we collaborate, how we make decisions and how we take care of each other. **People at the center** We believe that people’s wellbeing, trust and development are the foundation of sustainable results. **Clear conversations** We promote open, direct and respectful communication. Candor and constant feedback allow us to improve and build strong relationships. ![equipo b2chat Bogotá](https://www.b2chat.io/wp-content/uploads/2026/04/equipo-bogota.webp) ![premio whatsapp a b2chat](https://www.b2chat.io/wp-content/uploads/2026/04/premio-whatsapp.webp) ![equipo b2chat Medellín](https://www.b2chat.io/wp-content/uploads/2026/04/equipo-medellin.webp) **Real teamwork** We share knowledge, celebrate collective achievements and understand that success is always shared. **Continuous growth** We learn, test and evolve. We foster curiosity, innovation and professional development as a natural part of everyday life. Great Place to Work® ## A place where people **trust and grow** **At B2Chat** we were certified as a great place to work, a recognition that reflects our commitment to a culture based on trust, respect and the wellbeing of people. This certification validates that what we experience as a team is reflected in a positive work experience, consistent with our values and the way we work. [Learn more](https://www.b2chat.io/en/schedule-a-demo/) ![great place to work](https://www.b2chat.io/wp-content/uploads/2026/04/great-place-to-work.webp) ## **Subscribe** to our Newsletter Stay up to date with B2Chat news and updates ## **Hello!** it's time to start your demo